Diana Chung Coaching Co.
 
 

Selling doesn’t have to be gross.

 
 
 
 
 
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SALES IS A LIFE SKILL.

Like it or not, sales is everywhere. We see it in our everyday lives. From trying to persuade a current or future employer to give us that job or promotion, to selling a service or product and trying to convince others to see the value in it.

 
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I’M Diana.

A certified Career & Sales Coach/Consultant helping corporate professionals, freelancers, and scale up businesses sell themselves and services like a real human.

I’ve never subscribed to the “conventional” way we’ve been taught to sell. Pushy, forceful, cringe worthy, and lacking honesty.

The world has changed. Along with it, how people buy.

With my decade+ of corporate experience, skills, and proven strategies - I help you sell yourself/services with integrity and in a way that feels aligned to your brand and achieves your growth ambitions.

You’ve come to the right place if you need to:

  • build a realistic and sustainable revenue strategy, process, and training for your sales function or own business

  • craft a story & messaging that attracts your ideal clients to you

  • start a hustle or business

  • position yourself for a career change: new role or promotion

  • elevate your leadership skills and learn how to exert your influence within an organization

Together we’ll create a personalized plan that gets you moving today.

 
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I have delivered great results for companies from start-ups to global giants like Deloitte & Shopify.
Let me bring those insights to you.

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Sales
GURU

Help corporate sales teams, freelancers and small business owners create compelling sales messaging that sticks and drives both trust and revenue results.

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CAREER expert

Through courage and real talk, help recovering perfectionists and tired over-achievers cut through the noise and find work they actually care about doing.

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LEADERShip

Coach leaders and founders on the core principles of great leadership and leaning into their own unique style to motivate, inspire, and influence others.

 

 

 
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how we can work together.


“Do work that you love, and the work that fulfills you. The rest will come” - Oprah Winfrey

At a cross roads in your career and not in a happy place. You find yourself:

  • burnt-out and longing for change

  • lacking clarity on what you want

  • trapped in feelings of overwhelm unable to take action

    You need: personalized & structured support to get clear on who you are/what you care about and how to create a manageable action plan to get you to where you want to be

It’s lonely at the top. Lots of pressure/expectations, but no guidance. You find yourself:

  • thrown in the deep end expected to survive

  • unclear of your expectations and how you succeed

  • lost on where to go or who to turn to for honest talks and tactical strategies

    You need: a safe and unbiased ear to uncover your strengths and gaps as a leader and real-time practical guidance on how to navigate unique and complex leadership situations


“To Sell is Human” - Daniel Pink

Pushy. Manipulative. The image of Leonardo DiCaprio in Wolf of Wall Street. This is what comes to mind when you think of sales, but it isn’t you. You want to win and smash targets, but not feel icky or compromise the trust of the clients you serve. Buyers today are savvy researchers and self-taught negotiators. When they choose to interact with a sales person, they want a human. Not a bot.

You find yourself:

  • in love with your product/service but hate the idea of selling it

  • not a “natural” or experienced sales person

  • unsure of how to sell your product/service in an authentic way

    You need: help creating an organic sales funnel that drives predictable business and feels aligned to brand

You find yourself:

  • in a transition or growth phase

  • newly formed or changed revenue team

  • lacking internal sales resources/in-house practical support

    You need: help to put sales structure, systems, processes in place in addition to hands-on practical training and coaching that helps you pivot effectively through change and reach your growth goals faster


 

Let’s Get to Work today.

Book a free 30min consult.

New client registration open! Limited spots available.

The consults have no strings attached. It’s a conversation to learn more about you and gage if there’s a fit on both ends. More detailed packages and pricing options will be provided after the consult.

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“To grow and make more of a scalable impact, we needed to expand and evolve our corporate offering. New to launching corporate workshops, we sought Diana out to help us confidently and effectively sell the value of what we do to companies in a way that felt true to us. With her help, we’ve gotten clearer and really streamlined our messaging. We love her firm, yet gentle approach and the humour she brings to every session!”

Laura van der Veer & Danielle Leroux — Co-Founders of She Summits

“I left the safety of a full-time job to go freelance on my own, and it was a scary change. I needed a trusted sparring partner and structure for what I wanted to achieve in year 1 of business. Diana helped me map out realistic goals and give fresh perspective. She’s so fun to work with and I leave our sessions energized and ready to build my business in a sustainable way. ”

Kelly Duval — Content Writer & Strategist for B2B SaaS companies